# identity.md

## Organization Overview
- **Company Name:** Baked by Melissa
- **Mission:** To create handcrafted bite-size cupcakes in a variety of flavors, including gluten-free and vegan options, baked fresh in NYC and shipped nationwide for birthdays and gifting.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2008 in New York City.
- **Size and Scale:** Operates at 11 locations and offers nationwide shipping.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Melissa Ben-Ishay (Founder)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in handcrafted bite-size cupcakes, baked fresh in NYC, available for delivery and nationwide shipping, catering to birthdays and gifting occasions.
- **Location(s) and Geographic Presence:** Headquartered in New York City with 11 physical locations and nationwide shipping capabilities.
- **Key Partnerships and Affiliations:** Details forthcoming.